![]() This year, Ferguson and her team culled 40,000 of them. We chose hundreds of towns and cities from across the globe”.Īnother major Wrapped component, akin to a bow fixed atop a shining gift, are video messages from artists thanking their biggest fans on the service. “We’re seeing clusters of towns posted on the internet, which was a surprise to us.” (Cambridge, Massachusetts, home of Harvard University, seems to be a popular location.) According to Ferguson, the feature expands on Spotify’s goal of “drilling deeper on a hyper local level. “It’s getting a ton of interaction online,” she says. Throughout its rollout earlier today, Ferguson has noticed major chatter with Sound Town specifically. There’s also Sound Town, which matches one’s listening habits with a comparable community whose residents stream the same music as the user. Taken from that aforementioned pile, this year’s fresh concepts include Me in 23, which assigns users a specific listener characteristic from Luminary (for fans of lighter, fun music) to Alchemist (for those who have a habit of creating personal playlists). I always say we’re never not thinking about Wrapped. We’ve also developed a bit of a crew who has stayed on the program year-over-year. “We’re constantly interacting and seeing what people are saying on how we can step up our game.”Īs a result, the streaming giant ruminates for months about the unique ins and outs of the tradition which regularly includes quirky features. “We basically thrive off of feedback,” she says. Ferguson says the streaming giant has a secret to both success and relevancy. ![]() “It’s very surreal,” says Ferguson referring to the phenomena, with competitors like Apple Music and companies like JetBlue to Audible generating their own versions of Wrapped. Since its initial rollout just under a decade ago, Wrapped has become a social media feast which has spawned countless memes, and a raft of imitators. 2023’s top streamers include Taylor Swift, the Miley Cyrus hit Flowers, Bad Bunny’s album Un Verano Sin Ti and The Joe Rogan Experience podcast. Generated by listening habits and rolled out in a tidy package of graphics, video and music, it’s a uniquely shareable snapshot of the sonic year that was, providing users with their most listened to songs, artists and podcasts. Spotify Wrapped, which went live today for millions of users globally, enjoys its status as a cultural, social and music event of the year.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |